Summary
Use this page when a guide mentions a product term and you want the short version without reading a full concept page.Who this is for
Readers who need a fast lookup rather than a narrative guide.Core terms
| Term | Meaning in TruAgents |
|---|---|
| Organization | The main account-level container for your team, settings, integrations, and operating data. |
| Agent | An AI-assisted role used in campaign and message workflows. In practice this can include writing, review, extraction, or summary behavior. |
| Campaign | The reusable definition of an outreach workflow, including audience, channel, instructions, and related behavior. |
| Campaign run | A specific execution event for a campaign. This is the operational history, not the reusable definition. |
| Goal | A reusable campaign objective or intent definition used to shape campaign behavior. |
| Communication | A single message or communication event associated with a contact, thread, campaign context, or run context. |
| Thread | The surrounding conversation context for one or more communications. |
| Draft | A generated or staged outbound communication that may still require review, approval, retry, or send readiness. |
| Contact | A person record used in audience building, campaign targeting, and communication history. |
| Segment | A saved grouping or filter of contacts used to define an audience. |
| Tag | A reusable label applied to entities like contacts or communications for classification and workflow support. |
| Data source | An import or sync connection that feeds contact data into TruAgents. |
| Public report | A shareable analytics view intended for link-based external access rather than normal in-app authenticated use. |
| Communications | The main unified operating surface for reviewing message activity across channels. |
| File set | A stored collection of files or knowledge material used to support AI-assisted workflows. |
Simple version
- A campaign is the plan.
- A campaign run is one time the plan actually happened.
- A communication is one message event inside that larger operating story.
- A thread is the surrounding conversation context you should usually review before acting.
Terms people often confuse
| These are easy to confuse | Practical distinction |
|---|---|
| Campaign vs campaign run | The campaign is the reusable definition; the run is one execution event |
| Communication vs thread | A communication is one event; a thread is the wider conversation context |
| Contact vs segment | A contact is one record; a segment is a saved audience grouping |
| Segment vs tag | A segment targets groups; a tag classifies things |
| Analytics vs public report | Analytics is in-app; a public report is link-based external viewing |
| Profile vs team management | Profile is self-service account management; Team is for workspace access and roles |